Last week I attended the National Resume Writers' Association annual convention, held this year in Stamford, CT, just outside of NYC.
What an extraordinary convention! Of course, it is always a pleasure to network with my peers and colleagues in the resume writing/career coaching/employment industry. But, more than that, the workshops were extremely informative and relevant to the needs of my clients, and it was exciting to come back to the office today and start to think about how I will incorporate what I have learned into my practice.
Perhaps worth the entire convention admission fee was a three-hour workshop on personal branding (how to help job seekers to define and communicate their personal brand) and techniques for incorporating the personal brand into resumes, biographies, cover letters, and other career marketing documents. My job as a career marketing/resume specialist is to assist my clients in uncovering their real and enduring value in the workplace and then transform this value into a succinct and authentic personal brand statement that will differentiate my client as a solution provider with a unique value proposition.
Market-driven branded resumes help job seekers - regardless of their position or level - to stand apart from the competition. At all levels - entry to senior executive - branded resumes are a differentiator in today's job market, showing initiative, leadership, vision, and innovation while proving a team and company "culture" fit. Throughout the branded resume, the unique value proposition is supported and proved through interview-attracting stories that are built on results-backed accomplishments that are strategically selected for inclusion based on both the brand and the marketplace needs.
While identifying and communicating the unique selling points and value proposition of each client has always been an integral part of my career marketing practice, the process of helping clients identify their own personal brands, will help to provide even more clarity to the work I do and will add even more value and benefits around my services to clients!
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