Resume Writing & Career Marketing Insider

Company Information for Interviews

Today, I am especially enthusiastic about a new service offering that I will be introducing over the coming weeks. I plan to update my website with this information within a week and announce it in my monthly newsletter.

Over the past decade, I have seen  many changes in the way that people in career transition use the Internet in their job search. As the Internet has grown, the information in the public domain has exploded; it is a virtual treasure trove of data for those people researching and targeting specific companies. Today, the Internet has so much information that it is very time consuming for a busy person to sort through it. People in career transition are overwhelmed by the volume of data and don't have time to do the "due diligence" they should before going to an interview or contacting a company.

Our new InfoPak service solves this problem.

Info Pak is a service that scours the Internet for information on a particular company and then puts that data into a convenient format for use.

InfoPak gathers and presents key information about companies in a user-friendly format (typically Excel spreadsheets and Word documents).

• Executive names and titles
• Phone numbers
• Email addresses
• Executive biographies
• Recent press releases
• Additional news information on
    - acquisitions
    - corporate governance
    - corporate values
    - diversity programs
    - financials
    - new products
    - and more

While I will continue to encourage my clients to do their own research when possible, InfoPak will save hours of research time for those people too busy to do so themselves, and will collate key information from thousands of sources in a concise, easy-to-read format.

Since all information gathered is in the public domain available on the Internet, the quality and extent of information is highly variable by company. The accuracy also depends on various factors, as much of the information is provided by the company itself and unverified. Our role, with InfoPak is simply to gather and forward available information without representation as to its accuracy. Of course, if I ever believe the amount of information is too small to be meaningful, I will offer my clients the opportunity to cancel their order.

Branded Resumes

Last week I attended the National Resume Writers' Association annual convention, held this year in Stamford, CT, just outside of NYC.

What an extraordinary convention! Of course, it is always a pleasure to network with my peers and colleagues in the resume writing/career coaching/employment industry. But, more than that, the workshops were extremely informative and relevant to the needs of my clients, and it was exciting to come back to the office today and start to think about how I will incorporate what I have learned into my practice.

Perhaps worth the entire convention admission fee was a three-hour workshop on personal branding (how to help job seekers to define and communicate their personal brand) and techniques for incorporating the personal brand into resumes, biographies, cover letters, and other career marketing documents. My job as a career marketing/resume specialist is to assist my clients in uncovering their real and enduring value in the workplace and then transform this value into a succinct and authentic personal brand statement that will differentiate my client as a solution provider with a unique value proposition.

Market-driven branded resumes help job seekers - regardless of their position or level - to stand apart from the competition. At all levels - entry to senior executive - branded resumes are a differentiator in today's job market, showing initiative, leadership, vision, and innovation while proving a team and company "culture" fit. Throughout the branded resume, the unique value proposition is supported and proved through interview-attracting stories that are built on results-backed accomplishments that are strategically selected for inclusion based on both the brand and the marketplace needs.

While identifying and communicating the unique selling points and value proposition of each client has always been an integral part of my career marketing practice, the process of helping clients identify their own personal brands, will help to provide even more clarity to the work I do and will add even more value and benefits around my services to clients!