Q&A: How Resumes Have Changed

Q. How are resumes different now than in the past?

A. There are actually many differences because styles and trends for resumes are changing all the time. However, I would say that the most fundamental difference has come about with the increasing importance of personal branding. While it is much more complex than this, at its essence, personal branding is about the authentic and unique promise of value you offer. In relation to your career, it is about the promise of value you offer that differentiates you from your peers and competitors in the workplace and job market. On your resume, this personal brand needs to be communicated in a way that will distinguish you from the vast pool of candidates. This demand--this need to communicate on your resume exactly what it is that differentiates you and sets you apart from the competition in the job market--has really transformed what used to be viewed as a simple chronological listing of employment into a dynamic and compelling self-marketing document. And, of course, it isn't enough to just tell the reader of your resume that you have certain abilities. You must illustrate these abilities and your value proposition through past accomplishments presented as concise "success studies" complete with challenge faced, action taken, immediate result, and strategic importance.

Comments

[Adam Salamon]

Great post. Competition is getting more fierce so resumes have to cut through the clutter. Nothing does that better than a unique perspective told through a story.

[Scot Herrick]

I would also suggest that, if your resume claims a personal brand, that you are applying for positions that directly relate to the personal brand.

Bad form to claim a personal brand of creating and implementing strategic change to a local government agency implementing rules...

[nelson555]

Something that might set you apart from just the average resume, would be an online portfolio. I just started one at www.personavita.com. I like it because you can list your goals, achievements and work history with others validating your credentials. It helps you develop your personal brand. You can then give a direct URL link to your future employer and customize it just for them to see. It gives you that extra edge you need in today's market.