Q. You always talk about personal branding and how important it is in my job search. Do you have any tips about how personal branding can be promoted in my resume?
A. Sure! Branding provides your resume and
other career marketing documents with instant, precision-like focus that
positions you as the ideal candidate for the specific type of opportunity that
interests you. An unfocused resume is boring and ineffective. An unfocused
resume wastes your readers' time and will land in the circular file. A properly
branded resume is, by definition, focused, and addresses not only your unique
value proposition, but it does so in a way that addresses the concerns of your
target audience.
You can use your personal brand profile and personal brand statement to project
a cohesive brand image and value proposition across your resume, cover letters,
and all your documents. In my work, I have the opportunity to review a lot of
resumes, letters, biographies and other documents that my clients and
prospective clients have tried to write for themselves. This tip relates to one
of the most common mistakes that I see. Too many people try to be too many
things to too many people. Their career marketing portfolios (resumes, cover
letters, biographies, etc.) are a hodge-podge of documents written over a number
of years and added onto randomly whenever the need arises for an updated resume.
Certainly across the portfolio, and sometimes even within the same document, I
find multiple design and content styles, as well as disconnected and outdated
messages. When you brand your job search documents you immediately correct this
problem.
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